About Us

The team at Heiser AutoMaxx Center of Sturgeon Bay would like to welcome you to our dealership in Sturgeon Bay, your destination for high-quality pre-owned vehicles in Door County. As part of the Heiser Automotive Group—a Wisconsin family-owned company with over 108 years of history—we’re built on the same values that have guided us for generations: honesty, integrity, and a true commitment to our customers.  

At Heiser AutoMaxx, we specialize in dependable, affordable vehicles to fit every budget and lifestyle. Our inventory includes a wide variety of cars, trucks, and SUVs—carefully inspected and ready for the road. We know buying a used vehicle is a big decision, which is why we focus on transparency, fair pricing, and a relaxed, pressure-free experience from start to finish. And no matter which vehicle you decide on, our professional finance team will help you get settled with financing options that fit your needs.

When you’re looking for quality auto maintenance and repairs near Sturgeon Bay, you can count on the strength of the entire Heiser organization behind you. When you buy from Heiser AutoMaxx, you get more than just a vehicle—you get access to expert service departments, factory-trained technicians, mobile service options, two body shop locations, and ongoing support after the sale. Schedule an appointment today, or purchase parts from us to handle maintenance and repairs on your own.

Lots of folks in Sturgeon Bay count on the high-quality vehicles and support found at Heiser AutoMaxx Center of Sturgeon Bay, and we’re committed to earning that trust every day. We’re proud to be locally focused and community driven, supporting the organizations, families, and small businesses that make Door County such a special place to live and work. Stop in and see us today, or contact our staff with any questions—we’re here to help whether you’re shopping for your first vehicle, a work truck, or your next family upgrade.